What is the goal?

From my experience - it is the goal of a business setup that's providing a therapy or therapeutic to get the medical profession to endorse it. It's only logical. 
Sometimes, as in the case of vaccines they succeed unreservedly, even getting grants from governments to do what they will on the population. 
Other times, as in the case of homeopathy, the profession turns on it and drives it out with fury and dishonor. 
After all, they are both very similar, minuscule particles added to the body to induce a "positive" reaction, but you cannot make money from homeopathy.